In 2021, the United Republic of Tanzania launched the National Multisectoral ECD Programme. Aligned with the Framework, it was the result of an extensive locally-led planning process. Under the Mtoto Kwanza Project, a network of civil society organizations is being established across all 26 mainland regions to support the implementation and monitoring of the programme at regional and local government levels. ECD champion journalists amplify local voices for demand-driven and context-specific delivery of services that support ECD. As a partnership between the Tanzania ECD Network, Children in Crossfire and the Union of Tanzania Press Clubs, this initiative is an exciting example of engaging civil society to translate national programming into practice at subnational levels.